UPG Group PR Director Sabina Obukhova spoke about the development of the network of filling stations at the WorldFood Ukraine event.
As of today, the company operates 366 filling stations. For comparison, as of July 1 this year, the network consisted of 87 stations. Thus, in less than four months, the company expanded the number of its facilities more than fourfold, becoming one of the fastest-growing businesses in Ukraine.
The company takes particular pride in its key logistical assets — land, sea, and river terminals for the transshipment and storage of petroleum products in Poland. According to Sabina Obukhova, these terminals make it possible to ensure the uninterrupted supply of high-quality fuel to Ukraine at fair prices.
Together with the expansion of its fuel infrastructure, the company is actively developing its chain of on-site dining establishments — VIVO café. UPG emphasizes its focus on quality, particularly through the use of the “freshly made kitchen” concept. The undisputed sales leader and one of the most popular dishes among customers remains the traditional Ukrainian borscht, according to the PR Director.
In search of new gastronomic ideas, last year UPG added the Austrian meat delicacy Leberkäse to its menu. Based on it, four dishes were created: omelet with Leberkäse, Leberkäse with mashed potatoes, Leberkäse burger, and croissant with Leberkäse.
Last year, UPG also launched a project featuring premium Mytico coffee machines. The key feature of these machines is that they replicate the work of a professional barista — customers can choose the type of coffee beans, milk, and even adjust the temperature of their coffee.
“We even became the winners in the category ‘Most Coffee-Friendly Gas Station’ at the first national competition ‘Gas Station of the Year 2025’ organized by NaftoRynok,” shared Sabina Obukhova.
As a reminder, Petrenko earlier stated that UPG is ready to supply fuel to 1,000 filling stations.
