Parallel has expanded beyond gas stations and opened stores in Kyiv. At the end of December 2025, a convenience store called Parallel Market opened at 100A Beresteiskyi Avenue. The store combines a market with a wide range of products and a full fast-food area.
A reporter from NaftoRynok visited one of the locations. The 50 m² store offers over 2,000 SKUs. The space is designed for efficiency and includes a modern LED screen with current promotions, similar to those at Parallel gas stations. A Monobank ATM is available for customer convenience.
Products at Parallel Market
The focus is on supporting local businesses, with most products from Ukrainian manufacturers. The bakery section features fresh bread from "Kulinichi". The store is clearly organized by category:
- Dairy and meat products
- Ready-made foods, spices, and sauces
- Confectionery and snacks
- Soft drinks and alcoholic beverages
- Household goods and pet food
- Seasonal items, currently themed for spring holidays
A professional Franke A400 coffee machine operates in the coffee corner. Drinks are served in branded paper cups, just like at Parallel gas stations. Tea lovers can choose from Gemini and MealTime brands. There is a special morning coffee discount until 08:30.
The stores feature an in-house chef, ensuring dishes are freshly prepared. The menu includes:
- Seven types of pizza
- Six types of hot dogs
- Seven types of sandwiches
- Four types of bagels
- Several savory croissants
- Belgian waffles and fresh muffins
Another store at 60 Holosiivskyi Avenue has a larger space, allowing for a wider product range.
In addition to regular products, the store features a large fresh fruit and vegetable section. Ready-to-eat meals and semi-finished products from "Myasotoriya" (like stewed meat, ready-made patties, and wings) are available for home preparation or on-site heating. The store has a professional hot dog and baking area. Wide aisles and convenient baskets make it a full alternative to supermarkets for nearby residents.
Parallel Market supports military personnel with a loyalty program: 10% off all products and 20% off in-house food products.
According to Oleksandr Dubinin in an interview with NaftoRynok, the company plans to open up to 80 Parallel Market stores in 2026.
